Job Title: Performance marketing manager - Meta

Reports To: Growth Marketing Manager | Manish Kumar

Location: Koramangala, Bengaluru (Onsite)

Inito is a Y Combinator & Firesides venture backed health tech company that offers testing of several biomarkers through an innovative (patented) small, hand-held device helping users learn more about their body and get actionable insights to achieve their health goals.

Inito’s flagship product enables testing of women’s hormones - FSH, LH, Estrogen, and Progesterone metabolite, for women who are actively trying to conceive or seeking to learn more about their bodies and achieve overall health goals.

This FDA registered product comprises a sophisticated device, an app, and a powerful backend with AI-driven algorithms for personalized insights, precise ovulation tracking, and screening for potential health issues. By incorporating science and big data into their fertility journey, we empower women in their reproductive healthcare journey.

We have been able to scale aggressively while maintaining a sustainable CAC. In this next phase of our journey, we are now looking for a stellar performance marketer to build, own and scale our meta performance marketing.

Key Responsibilities

• Ads Ops design and implementation: Develop and implement day to day comprehensive performance marketing strategies aimed at enhancing user acquisition, engagement, and revenue growth on Meta platforms.
• Data Analytics & reporting: Utilize marketing and data tools such as Meta dashboard reports, Google Analytics, and Google Ads reporting to analyze campaign performance
• Funnel design: Construct and communicate clear insights across the entire funnel, spanning all paid channels, to drive growth effectively.
• Martech Understanding: Utilize strong Martech understanding to design, execute, and monitor post-click funnels efficiently.
• CRO understanding: Knowledge of conversion rate optimization (CRO) principles and techniques is preferred (optional).
• Stakeholder Communication: Demonstrate a creative mindset with a keen eye for copy and design elements in ads, effectively conveying insights and requirements to the creative team.
• User Understanding: Deeply understand user behavior and preferences, tailoring content and marketing strategies accordingly.
• Continuous Learning: Stay updated with recent developments, trends, features, and best practices in performance marketing methodologies.

Desired Attributes:

• 3-5 years of consumer facing user acquisition experience through Meta in Growth stage startup
• Experience with writing basic integration scripts on Python / VBA / SQL is preferred
• Prior knowledge of Google Tag Manager, Meta pixels, offline conversion API,GA4 is preferred
• Prior experience with working on end to end conversion funnel is preferred
• Energetic & resilient: Display an enthusiasm to grab something and find a way forward even with obstacles in your path. Keen to roll-up your sleeves.
• Strong communication and written skills. Comfortable presenting data in most ambiguous situations and be able to operate
• Past experience in building a small team is a plus.